Whether you are an individual or a company/organisation/collective, your life is shaped by the stories you have been told. Those stories that you've heard on your grandmother's knees of honesty and trickery, from your first boss about how organisations run, from your teachers about whether metrics or learning is more important, and from books and movies about how to fall in love and what to expect from relationships. Even minuscule things such as the way you eat (pizza with fork and knife?) or dress or empathise are based on stories you heard, imbibed, believed, and made part of what you now call your self.
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But what if that wasn't the only way to live your life?
Therein lies the difference between being an Apple and a Microsoft (Apple tells you 'I'm unique, I'm cool, I'm desirable, I'm everything you want to be. I'm also a computer. so buy me, be like me. Microsoft says - I'm an operating system. I will make you work better, faster, harder. Which story are you really buying?)
What if you could change the stories you told yourself, and those you told about yourself to other people?
The real question is - who do you really want to be? Are the stories you believe and tell shaping your life or your business in ways you didn't intend? How do you begin to change them?
