top of page
Every organisation ends up telling many stories
​
​
​
Both internally and externally
​
BUT DO YOU KNOW WHAT YOUR STORIES ARE?
Most organisations remain oblivious to the stories associated with them
​
Such entities cannot control their fate
Unless they consciously shape every story they tell
​
With passion, craft, and creativity
And a sense of humour
The same Business. Two Stories
We started in a Garage
​
Three young people with passion
​
We had no money but had sick skills
​
Our first client was a family friend
​
We spent hours working overnight
​
We had no social skills
​
We realised they were doing it all wrong
​
We found a better way
​
We love being cool, relaxed
​
Come join us - as customer, employee, investor
​
Oh yeah, we're also multimillionaires
From humble beginnings
​
We were hard-working, committed​
​
Produced efficiently with minimal initial investment​
​
Grew client base exponentially​
​
Committed teams that performed beyond expectations​
Invested in marketing and communication​
Innovation and Creativity are our core philosophies
​
Our product changed the market ​
​
A great place to work
​
Become part of our world - as customer, employee, investor
​
We're rich and successful and growing exponentially
Which one would you join? Trust?
These are both very different stories. Each appeals to a different personality type. In some cases (Apple vs Microsoft) these differences can mean success vs failure. The real trick is to figure out what story you are telling, what story you want to tell, and what story you really need to tell. Microsoft was bigger than Apple for many years. Apple stayed niche until their story became more important. The World had changed. The stories people want and believe now are different.
I'd love to hear from you
Branding
Storytelling
WORKSHOPS
CONSULTING
MEDIA/DESIGN
wordman
teller of tales
bottom of page